A Christmas themed commercial shoot…in August! 

Manchester based Christmas jumper company, CrimboFeaks approached me back in early August of this year as they needed some shots for this year’s new range of Christmas jumpers. The brief was to shoot some promotional images at Cheshire Reindeer Lodge and had to include images of the reindeer that live on the farm. Erica, who owns CrimboFreaks had already approached the reindeer farm who had agreed for us to mingle with the animals for the day.

Commercial photography can be very challenging and this particular job was no different seeing as I was tasked with capturing Christmas themed images in the middle of a sunny day in August! It was warm, and the weather on the day of the shoot was forecast to be sunny intervals; so how did I provide my client with images that could be used to promote a Christmas jumper range? Well, a little digital tomfoolery in Photoshop was necessary to get the desired look; my client wanted the images from the shoot to be “Christmassy”, “wintery” with a little bit of a “vintage” feel to them.

I needed a way of creating a “winter wonderland” vibe and initially I toyed with the idea of hiring a snow machine but decided this would be messy, time consuming, expensive for my client and potentially hazardous to the animals. After a bit of research I stumbled across a company called Pure Photoshop Actions who sell a variety of Photoshop pre-set templates including one specifically designed to replicate a winter scene.  Despite popular opinion, Photoshop cannot work miracles but it does offer many creative options; and in this case the Photoshop action worked an absolute treat and created the necessary winter vibe. I was very pleased with the results (and so was my client!). Below are some of the images used in the CrimboFreaks Christmas social media campaign.


Reindeer Kiss

Reindeer Hug

Reindeer Walk

Reindeer Pink

Reindeer Sleigh

Reindeer Christmas Jumper

The reindeer were amazing, they were incredibly placid and would happily eat from the palm of your hand. The staff at the lodge were wonderful and so knowledgeable about the animals, you could tell that the reindeer were very contented. The lodge is open all year round and they welcome large parties of children from November on-wards in the run up to Christmas when they have a visit from Santa. I’d definitely recommend a visit.

So there you go, a little insight into the potential challenges involved in a commercial photography shoot. Professional quality imagery can really make a difference to your business, get in touch here if you want a chat about what I can do for you and your business.


  • Wow! These are amazing! I had no idea that reindeer were such docile animals. They looked like they ere enjoying the photo shoot! And I think the winter vibe you created looks completely real!

    • Steve Grogan says:

      Thanks Jacqueline, yes they’re such beautiful animals, really docile and friendly. We were feeding them with our own hands, the owners of the lodge were brilliant and they look after the animals like children. It was great fun! 🙂

  • Ken Dowell says:

    The image of snowful while everything is in full bloom gives it a kind of southern hemisphere Christmas look. That is until you focus on those jumpers! they bring your mental calendar right up to Dec. 25.

    • Steve Grogan says:

      That was the challenge, Ken. Trying to make the scene look like Christmas but in the middle of August. I think I just about pulled it off! 🙂

  • Hi Steve, as always great photos! I love the reindeer- such beautiful animals! I would never have guessed it was August from the photos, nice work!

  • Vijay Shah says:

    I’m not the biggest fan of Christmas jumpers myself, but you’re right, the reindeer are adorable!. Excellent photoshoot, Steve. You’ve really captured the Xmas spirit.


  • Pat Amsden says:

    The joy of working in the ad world. You really do have to create Christmas in July, or in this case August. You may have needed to use some digital trickery but the results definitely created a Christmas feel.

    • Steve Grogan says:

      Thank you Pat, it was great fun but rather confusing having to feel Christmasy in August, especially as I was flying to Greece the next day on holiday! 🙂

  • andleeb says:

    Wow another amazing shoot.

    I love to see cute and friendly reindeer . I was not aware that they are so friendly. hope they have enjoyed this photo shoot too.

    • Steve Grogan says:

      Ha ha, thanks very much indeed. They’re so friendly and I’m sure they enjoyed the shoot!

  • Phoenicia says:

    Wow! Your photographs are amazing!

    Good on you for creating a Christmas look during a summer month!